Case Study : 

Consumer goods - B2B

Retail and FMCG (Fast-Moving Consumer Goods) firms must consistently assess the performance of their products to stay competitive in the market. This involves understanding consumer behavior by answering crucial questions such as who is purchasing their products, who is not, and how frequently items are being bought. By diligently monitoring these metrics, companies can gain valuable insights into consumer preferences, identify emerging trends, and adapt their strategies accordingly. This ongoing evaluation is indispensable for maintaining market relevance, optimizing product offerings, and fostering sustained growth in the dynamic retail and FMCG landscape.